Summer, one the great seasons of year starts to approach, you start to feel the change all around you.  The white t- shirts, denim shorts sandals and thongs come out as the days begin to get warmer and warmer. The beach starts to become an option when deciding what to do for the day as the clear blue sky reaches as far as the eye can see.

As our styles change over the summer season so do the perfume and fragrance choices as well. Summer perfumes and fragrances are made to compliment the hot, warm sunny days with light or refreshing touch. With this in mind most designers release summer fragrances and are usually launched as limited editions for that year. Some designers will relaunch their top sellers in a light version of the original fragrance.

Over the coming weeks we will exploring some great selections of perfumes and fragrances for the summer season ahead.

David and Victoria Beckham release their first ever summer signature fragrances For Him and Her For 2011. The glamorous couple are known for their trend setting styles and sexy aura. The two new limited summer editions come in 30ml eau de toilette bottles only.

In a press release the Victoria Beckham said, “Summer Signature For Him and For Her have become our very own summer scents – a blend of modern elegance and everyday glamour. These fascinating scents are perfect for the entire summer, both day and night.”  

Inspired by her summer fashion style Victoria Beckham introduces Signature Summer For Her. The floral summer fragrance combines notes of water lily, freesia and violet. The heart blends jasmine, Madonna lily and frangipani and the base notes linger with vanilla, vetiver and musk.

“With Signature Summer we wanted to create two summer scents that reflect us as individuals and as a couple, “The fragrance for men is very modern and masculine and therefore forms a nice contrast to the women’s fragrance.”  David Beckham

A woody fresh composition, Signature Summer For Him opens with top notes pomelo, mandarin and violet leaf. The unusual heart notes blend saffron, iris root and lotus. The finale is a combination of amber, patcuouli and musk.

Just like the long list of other celebrities with fragrances Katy Perry is no different with her introduction signature scent Katy Perry Purr. Katy Perry teamed up with Gigantic Parfums to create her first fragrance. Katy Perry was actively involved in the creation of her fragrance with her love of cats came the concept of the bottle design and the advertising of Katy in a pink and purple cat suite playing with a ball of wool.

Katy mentioned in an interview: “I’m absolutely thrilled to finally introduce me in bottle. Purr is a natural extension of who I am as a woman it’s a gorgeous blend of all my favourite scents and embodies my style. My taste and love for all things incredibly cute. It is an absolute purrfect perfume that I hope leaves you meowing with delight!

There is a wonderful world of fragrances out there, but like my music, I believe there is room for me and my own unique twist on it.”

Deep within the warm corners of her being, there is a rumbling … a vibration that neither builds nor slows, neither intensifies nor quietens. That thrumming, that Purr by Katy Perry, tells you that she is content … nothing could be more perfect for her!

Purr by Katy Perry knows what she wants and how to get it … in fact, she’s way past that point! Her tools of satisfaction include cheeky and endearing opening notes of bamboo, peach, red apple and peony, which attract you to the soft downiness of jasmine blossom, freesia and Bulgarian rose petals in the heart. The finale of Purr by Katy Perry is a rich, diverse epiphany of coconut, deep orchid, white amber, vanilla, musk and sandalwood notes.

The American country pop singer, song writer, musician and actress, Taylor Swift follow’s many other celebrities in launching her own perfume.

Taylor Swift’s debut album was launched in 2006 and with much success her second album was launched in 2008. Taylor later launched her third album with over 4 million copies sold worldwide.

As many successful celebrities do, after much success is launch their own fragrance line knowing with the following of their loyal fans will do sales of their fragrance. Wonderstruck is Taylor Swift’s first perfume in conjunction with cosmetic company Elizabeth Arden. This fruity floral fragrance created by perfumer, Olivier Gillotin, is described as “a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.”

Wonderstruck is named after the lyrics from the song “Enchanted”: “I’m wonder-struck, blushing all the way home,” I’ll spend forever wondering if you knew I was enchanted to meet you.

Taylor Swift explains the story behind her perfume and how she enjoys vanilla, caramel and berry notes.  . “In making this perfume, it was such an amazing process in picking the things I liked, like berries,” she says. “Berries smell nice; let’s put more of those in there!” Taylor swift

Taylor Swift explains that Wonderstruck is not just perfume, but a story of memories behind it: “I think you can tell a story in song, you can tell a story through movies, you can tell a story through writing. You can kinda tell a story that connects memories together when you’re creating a perfume that people are going to wear in their day-to-day lives.” Taylor Swift

Wonderstruck opens with top notes of raspberry, dewberry, green tea, freesia and apple blossom. The heart nots blend sweet vanilla combined with sundrenched honeysuckle and white hibiscus. The dry down notes are of golden amber, musk, sandalwood and peach are in the base. Wonderstruck was launched early to mid-2011.

At times our characteristics are mysterious to even ourselves, for the world’s most discerning men and women, the sense of self may exist in a beguiling state of flux. With characteristics audacity, Dolce & Gabbana perfume unveils a wardrobe of five mesmerising fragrances that answer the fundamental human question: “Who am I? Who do I want to be?” This question alone receives the most captivating and contemporary of answers, anyone you want to be. To meet this need Dolce & Gabbana perfume has captured the essence of five eternal dramatis personae: The D&G Anthology.

The D&G Anthology collection are named: Le Bateleur 1 (model, Tyson Ballou), L’Imperatrice 3 (model, Naomi Campbell), L’Amoureaux 6 (model, Noah Mills), La Roue de la Fortune 10 (models, Eva Herzigova and Fernando Fernandes) and La Lune 18 (model Claudia Schiffer). The names are prompted by the intriguing Gallic game of the Tarot; each falcon bears the name and number of its inspiration.  Le Bateleur 1 and L’Amoureaux 6 are for men and L’Imperatrice 3, La Roue de la Fortune 10 and La Lune 18 are for women, however the whole D&G Anthology fragrance line is very unisex and soft. They all boast a little bit of femininity and masculinity.

The naked-aspect of the advertising may have been suggesting this whole time that the D&G Fragrance Anthology perfumes are all skin-scents. Skin-scents, for those who are wondering, are those perfumes that are soft, wearable and tend to stay close to your skin. They are not screeching or attention grabbing. Each fragrance has its own personality with Le Bateleur 1being te seducer, L’Amoureaux 6 is the charmer, La Roue de la Fortune 10 is the player, L’Imperatrice 3 is the famous star and La Lune 18 is the dreamer. To find out more about each personality and the notes of each fragrance visit MyPerfume. If you want a new fragrance or want to try something different the D&G Anthology range is worth checking out.

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With the launch of Gwen Stefani’s new Harajuku Lovers perfumes, her partnership with the prominent fragrance company Coty looked at putting together a marketing campaign like no other.  An interactive mobile web site that engaged consumers and customers which played a key role of the Harajuku Lovers perfumes. Yes there were the traditional commercials and advertising campaigns to complement the web site, this new marketing strategy paved the way for its launch success.

The fragrance giant Coty teamed up with integrated advertising agency Syrup to create a new online and mobile concept designed to cut through the highly saturated and celebrity-driven fragrance market. Rather than focus on Gwen Stefani’s image and celebrity for an online campaign, Syrup instead created an interactive Web site at www.hlfragrance.com via PC or mobile phone.

“Because Harajuku Lovers’ young audience is tech-savvy and mobile-phone ready, we knew that mobile was going to be a major part of that campaign,” said Rob Holzer, CEO of Syrup, LBi Group, New York.

The mobile site lets consumers download ringtones, take a quiz, download wallpapers and request a free sample of the Harajuku Lovers Fragrance. In September the website received 800 visits a day, and received more than 5,200 visits by September 10, 2008 with the number growing day by day.As of October 16, 2008 consumers had downloaded more than 24,000 ringtones and sent in more than 60,000 requests for a free sample of the fragrance range.

The site is designed to showcase the Harajuku girl’s attitude of individualism by inspiring those visiting the site to express themselves creatively and individually. A Harajuku is a young Japanese girl known for creating extremely unique and individualized fashion styles.

Gwen was intrigued by this distinct culture and style, made it the focal point of her clothing and fragrance line.

In keeping with the spirit of Gwen’s vision, the Web site features an animated “G” and her Harajuku Girl posse who encourage fans to record, upload and share videos of themselves singing Karaoke to the Gwen Stefani hit “Harajuku Girls.”

To view the full range of the Harajuku Lovers fragrances at My Perfume, click here

Harajuku Lovers

Beyoncé Heat, the talented singer and actress’ first fragrance was launched in April of this year and only recently in Australia. It is said to be a floral, fruity, woody perfume featuring rare sensual flowers created by Claude Dir & Olivier Gillotin from Givaudan.

Opening with top floral notes of vanilla orchid, magnolia, neroli and a hint of blush peach, the heart is a blend of honeysuckle nectar, almond macaroon and crème de musk. The base consists of warm giant sequoia milkwood, tonka bean and amber. Heat was created in an antique glass flacon, just like Beyonce wanted. She coloured it in red nuances which remind of flames transforming into burning orange. Fiery and sexy, just like her, the flacon is decorated with a discrete gold detail on neck of the flacon with engraved name of the fragrance.

Jake Nave, director of several of Beyonce’s music videos, included ‘Single Ladies’ and ‘Beautiful Liar’ directed the sensual televised advertising.

The talented artist said her fans already love it and she loves it, too! “I’m so happy with it,” the singer tells WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” The singer took inspiration for the fragrance’s name from previous tours, explaining, “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favourite colours, as is gold.” The singer looked to the past for the bottle’s design. “I wanted something with an antique yet modern feeling,” she said. “Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic.”

Beyonce, who has been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Emporio Diamonds fragrances, said “Everything, from the bottle design to the name and the ideas for the commercials–that’s me. When I commit to something, I do it 100 percent,”

Beyonce Heat is now available at Perfume City

Watch the video Beyonce Heat – Catch the fever

Beyonce Heat