Alfred Sung

Alfred Sung born 14 June 1948 is a Chinese-born Canadian Fashion Designer producing apparel, fragrance, accessories and home fashions for women and men. He was born in Shanghai and raised in Hong Kong.

Alfred Sung aspired to become a fine artist contrary to his parent’s wishes that he pursue a traditional profession. In time his father compromised and agreed to send him to Paris where he studied couture at the notable Chambre Syndicate de la Couture Parisienne.

After graduating with first place honours, Alfred Sung moved to New York City to study at the Parsons School of Design. Upon completion he began the task of honing his talent while working as an assistant designer for a Seventh Avenue dress manufacturer.

In 1972, Alfred Sung moved to Canada. He started working and designing for a sportswear manufacturer in Toronto's garment district. His exceptional fashion illustration skills allowed him to supplement his junior designer's wages for freelance projects. With the encouragement of friends and limited savings he set out on his own. Sung opened a tiny shop called Moon in Toronto's trendy Yorkville neighbourhood.

By 1989, Saul and Joseph Mimran together with Alfred joined forces to create a business that soon changed the face of the Canadian fashion industry. In 1980, the three partners formed Monaco Group Inc the corporate entity that would develop the Alfred Sung brand and the ready-to-wear collection directed to working women. Within months, the Alfred Sung brand appeared in major department and specialty stores across Canada. In 1981, the Alfred Sung label was launched in the United States through Saks Fifth Avenue. Within a year, the clothing appeared in stores such as Macy’s. That same year Alfred Sung opened his first freestanding store in Toronto's Hazelton Lanes.

The Alfred Sung brand had gained notability in Europe for its designs and fashion and in 1986 Alfred Sung launched its parfums. This further raised its profile and status by becoming a fragrance brand. Sung by Alfred Sung, the first ladies' perfume launched in 1986 was followed by Shi Alfred Sung in 2001 and Alfred Sung Paradise in 2003. In 2005 a new signature fragrance, Jewel Alfred Sung was launched.

Alfred Sung and the Mimran’s embarked on an aggressive fashion licensing campaign unprecedented in the Canadian fashion industry. The Alfred Sung licensed product lines include fragrance, eyewear, sunglasses, bridal, jewellery and fashion accessories, men's clothing and accessories among others.

During his design career, Alfred Sung has garnered significant attention, acclaim and recognition in Canada and the United States for his classic styling and timeless elegance. He is the recipient of numerous awards for his fashions and industry accomplishments. With each additional success, his role as Canada's unofficial design ambassador continues to flourish.

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