Cacharel

Cacharel was founded by Jean Bousquet in 1964. Cacharel is a French brand of ready to wear clothing, fragrances and accessories. Jean Bousquet was the son of a sewing machine salesman. He was introduced and immersed in the world of clothes making at a young age. He trained to be a tailor at a technical college and worked for two years as a designer before returning to Paris to start his own fashion house in Le Marais. The success of his first collection inspired him to create Cacharel.

Cacharel designs are characteristic for their youthful style, femininity, lightness, refinement and use of bright colours. The presentation of the first blouse collection in Paris brought attention for its cheerfulness and the modern vision of women that it represented. The introduction of the seersucker blouse and a front cover in ELLE magazine in 1963 launched Cacharel onto the international fashion stage.

In 1975 Jean Bousquet commissioned L’Oreal to create a perfume for his brand. The successful Anais Anais was launched in 1978. It was followed by Cacharel pour l'Homme, Loulou, Eden, Loulou Blue, Eau d'Eden, Noa, Nemo, Gloria, Amor Amor,Amor Amor Eau Fraiche, Noa Fleur, Noa Perle, Promesse and Amor pour homme. The latest perfume to be launched is "Liberté", an orange chypre with fresh citrus top notes inspired by a traditional French cake called 'chamonix' and woody heart and base notes with patchouli. The person representing Liberté in the ad campaigns is Brazilian born model, Gisele Bundchen, who is also the new face for the brand Cacharel Parfums, following Kate Moss who modeled for Anais Anais and Laetitia Casta for Promesse.

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