Sean John

Born 4th November 1969, Sean John Combs currently known by his stage name Diddy is an American record producer, rapper, actor, men's fashion designer, entrepreneur and dancer. His won three Grammy Awards and two MTV Video Music Awards and his clothing line earned a Council of Fashion Designers of America award.

He was originally known as Puff Daddy and then as P. Diddy. In 2005 he changed his stage name to "Diddy". His business interests under the umbrella of Bad Boy Entertainment Worldwide include Bad Boy Records, the clothing lines Sean John, Sean by Sean Combs, a movie production company and two restaurants. He has taken the roles of recording executive, performer, producer of MTV's Making the Band, writer, arranger, clothing designer, and actor.

Sean John Combs was born in the public housing projects of the Harlem neighbourhood of New York City, the son of Janice and Melvin Combs. Sean Combs played football at the Roman Catholic Mount Saint Michael Academy. In 1986 his team won a division title and he graduated in 1987.

Sean John Combs attended Howard University in Washington, DC where he showed an interest for marketing and gained a reputation as a party promoter. He eventually became an intern at New York's Uptown Records. He would travel back and forth between Washington and New York juggling his classes and his internship before eventually dropping out of University when he became a top executive at Uptown. He was instrumental in developing Jodeci and producing for Mary J. Blige.

In 1993 after being fired from Uptown Records, Sean John Combs established Bad Boy Records taking then newcomer Notorious B.I.G with him. Notorious B.I.G. quickly released hit singles. Sean Combs began signing more acts to Bad Boy Records including Faith Evans, Father MC, 112 and Total as well as producing for Jodeci, Mary J. Blige, Usher, Lil Kim, TLC, Mariah Carey and others.

In 1998 Sean John Combs started a clothing line, Sean John. It was nominated for the Council of Fashion Designers of America Award for Menswear Designer of the Year in 2000 and won in 2004.

In 2007 Sean John Combs made history (the first African American) when his fragrance Unforgivable won Men’s Fragrance of the Year at the Fragrance Foundation’s 35th Annual FiFi Awards in New York.In November 2008 Sean John Combs launched his latest men's perfume under the Sean John brand called "I Am King". November 2008 he unveiled a new Times Square billboard for the "I Am King" line to replace his iconic Sean John ad.

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