Valentino

Three generations, the grandfather Vincenzo, the son Mario and the grandson Giovanni, wrote the success story of the Valentino family. In 1908, after a period of professional training in Paris, Vincenzo returned to Naples to start the first VALENTINO fashion house. The great talent of his designs was soon recognised in Italy and abroad. His creations rapidly become the aspiration of an international clientele.

In the early fifties, Mario took over the family business and followed in his father's footsteps with great enthusiasm and remarkable talent. Thanks to the stylistic attributes of the youth, in 1954, VOGUE France dedicated its cover page, for the first time in history, to a creation bearing the griffe VALENTINO. His collections won the acclaim of the press and public at the fashion shows of Rome, Milan and Paris and the brand boasts the most distinguished clients of the international fashion world.

Giovanni Valentino already had a passion for luxury and would spend too much money on expensive fabrics never thinking about the financial aspects of his fashion business. Thanks to Giammetti, a long time family friend, Giovanni was able to focus on the creative aspect of design leaving all business intricacies to Giammetti.

Throughout the 1970s Giovanni spent considerable time in New York City where his presence was embraced by social personalities such as Vogue's editor-in-chief Diana Vreeland and art identities such as Andy Warhol.

In 1998 Giovanni and Giammetti sold the company for approximately $300 million to HdP In 2002, Valentino S.p.A., with revenues of more than $180 million, was sold by HdP to Mazotto Apparel, a Milan-based textile giant, for $210 million.

Some of Valentino’s parfum collection includes Valentino (launched in 1985), Very Valentino (launched in 1997), Very Valentino Pour Homme (launched in 1999), Valentino Gold (launched in 2002), Valentino V (launched in 2005), Valentino V Pour Homme (launched in 2006), Rock’N Rose (launched in 2006) and Rock ‘N Dreams (launched in 2009).

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